One of the core services we provide here at E-Man Ink is logo design. Many business owners need a logo, branding, and a website for their new business. We often get asked “how much does logo design cost?” In this blog post we will break down how much you should expect to pay for a logo done right.
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How Much We Charge
Here at E-Man Ink, pricing typically starts around $160 for logo design. We believe that is a fair “in the middle” logo price. Pricing can increase depending on if you need variations or changes made to your logo.
Cheaping Out Is Not The Answer
Branding is not something you want to cheap out on. While it may seem tempting to use one of those “free logo apps” you see all over the place, the reality is that these pose several issues. Firstly, your logo will not be transparent. This means being able to place your logo on any background without having a white background behind it.
Most business owners end up placing their logo on some form of branding at some point. Whether your logo is going on your website, business cards, or on a decal/your vehicle…you don’t want a white background!
Besides transparency issues, logos made by free design apps also typically have low quality and are small images. This means when you try to blow them up (ex: for a sign or to put on the side of your car or truck) they will be pixely and look terrible.
Some people will try to buy logo design on websites like Fiverr. 99% of sellers on Fiverr and similar marketplaces are using free logo apps and designing shoddy/low effort logos. We don’t recommend this route if you want to look like a real professional business. These logos will often have all the problems mentioned above.
Why Hiring A Professional Is Key
A professional graphic designer will create the highest quality logo possible. We work with you to make sure you are 100% satisfied with what we create. Our design process involves implementing proven branding strategies from your industry. We look at established brands and incorporate working design elements.
Unlike most designers, we do not hold your files hostage. After your design is complete, you will get an image file and a vector. A vector is a lossless image format that will allow you to blow up your logo indefinitely without losing any quality in the image. We save all client files here at E-Man Ink, so if you ever need business cards, stickers, decals, you name it…we have your logo ready to print – on hand.
You have complete exclusive ownership of the logo we design.
We Work With You To Create The Vision You Want
We often will brainstorm colors by looking at the logos of existing brands like Harley Davidson, for example. It is best if you bring examples of logos you like, although we can work without that too. It’s important to keep in mind that your logo will most likely end up on almost all of your business and marketing materials, so getting it right is crucial.
How Long Does Logo Design Take?
Our logo design process typically takes anywhere from 3 business days to a week on average. It’s important that your logo is done properly and not rushed. We work carefully and diligently to design something that looks professional yet sleek.
How Many Revisions Can You Do?
We do as many revisions as you would like. Before we start, we would like to know as much about your business and what you would like to aim for as possible. Keep in mind we do have to keep the lights on and pay our bills. More changes will increase the price depending on what your requirements are. We will revise until you are 100% happy with the design, however this will obviously affect the cost as well.
What If I Don’t Know What I Want?
That’s more common than you would think. If you are unsure what you want your logo to look like, we can look at proven logos in your industry and base our design off of working concepts. We have some clients that have come in with complete sketches of what they would like, and others who have no idea. We design logos well regardless of if you have a design idea or not.
Will I Be Able To See The Logo Before It Is Finished?
Absolutely! We will send you a proof of concept before finalizing your design. We text or email proofs to our customers. Our goal is to create something you are completely satisfied with. Your logo is the identity of your business, and it is important that it matches your ideal vision and theme.
Ready To Get A Stunning Logo For Your Business?
We design logos that get your business on the map. Call us today at: (716) 297-5073.
Cindy Wills
Cindy is our head graphic designer here at E-Man Ink. She is passionate about design. Cindy graduated from University of Buffalo with a degree in Communication Design. Her multi-disciplinary work includes typography, illustration, photography, accessory graphics and design for arts.
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