One of the biggest common mistakes we see business owners make here at E-Man Ink is opting to pay for a logo on a website like Fiverr. While a $5 logo may seem like a good idea at first, there are many reasons why you don’t want to do this. In this blog post, we are going to break down why Fiverr is one of the worst possible options for getting a logo made for your business.
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Why Some Business Owners Consider Fiverr
We all only have a limited amount of money, that’s just the reality. $5 for a logo sounds like a dream come true. You pay less than half the price of a pizza and get one more box checked for starting your business. All you have to do is submit your design and boom – a logo done at an unbeatable price…right?
You Get What You Pay For
It is important to remember that you get what you pay for. $5 logos are just that – $5 logos. The quality isn’t going to be there 99% of the time. Most people will be able to tell you cheaped out on your logo and that it was most likely made by an offshore freelancer using a free app. That does not send a good impression about you and your business when your logo looks extremely unprofessional.
The Danger of Small Images
Besides getting a cheesy logo, there are a ton of problems you are likely to encounter when you buy a logo on Fiverr. For starters, there is a good chance your logo will be sent in .JPG or .PNG format. This means you are getting an average picture file version of your business logo.
While that might sound like a good thing, this will present a lot of challenges moving forward. The problem with your typical picture file is that when you try to blow it up or make it big (ex: to put on a vehicle wrap, sign, or banner) your image will become super pixelated. This will ruin the look of any large marketing materials you may want to have designed, installed, or implement for your business later on down the road.
The unfortunate issues don’t stop there as having pixely images can actually hurt your online presence as well. Google ranks websites that they view as authoritative at the top of their search engine. Authority sites do not have pixely logos. If your logo is super low resolution, it can hurt your online presence and visibility at the end of the day.
All of a sudden that $5 logo isn’t looking so tempting…is it?
What You Should Do Instead
Instead of paying $5 for a mediocre logo that is ultimately going to cause problems for you later on, you are way better off hiring a professional logo designer. This is someone who can work with you to create a logo that you are truly satisfied with. An expert also will be able to provide the file formats that you will need moving forward if you ever wish to use your logo on large marketing materials.
A Word Of Warning About Agencies
Some people may opt to hire a logo design agency to create a logo for them. While it may sound like a good idea to hire a professional team on paper, the issue is that you will be paying an arm and a leg for a logo. Well agencies can absolutely create something that is truly top tier for you, it isn’t worth spending that much on a logo when you have other things you have to invest in as a business owner.
Some agencies even charge upwards of $1,000 for a logo design…which is way too much money as important as logos are.
The E-Man Ink Advantage
Here at E-Man Ink, our pricing starts at around $160 for logo design, but can increase depending on the number of revisions or the scope of your project. We believe in offering great logos at a reasonable price point. Many graphic designers will hold your logo hostage by requiring you to pay a fee to get your files if you ever need them. We store all client files and will send them to you anytime you wish without charging you a dime.
We use proven examples from your industry as inspiration to design something that will perform well for you. Our logos are memorable, professional, and stand out. You can see examples of logos we have designed all over Niagara Falls and Western New York.
Ready To Get A Logo Designed For Your Business?
If you are ready to get a great logo at a low price, we have your back. Call us today at: (716) 297-5073 or stop in to speak to our in-house graphic designer.
Cindy Wills
Cindy is our head graphic designer here at E-Man Ink. She is passionate about design. Cindy graduated from University of Buffalo with a degree in Communication Design. Her multi-disciplinary work includes typography, illustration, photography, accessory graphics and design for arts.
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